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Blog - News | One Result

Flappy Bird Alternative ‘Flappy Pig’ Fills Void for Gamers

A new version of the mobile game Flappy Bird is now available online, but under the new moniker of Flappy Pig. Taking the exact format and layout of Dong Nguyen’s original game, this highly addictive pig-themed alternative has been uploaded by leading Mobile App company One Result to make the game available across all platforms (desktops, tablets, and mobile devices) and demonstrate the company’s expertise in HTML5 and Cocos2d. The decision to create Flappy Pig follows the decision by Nguyen to remove the game from both the Apple’s App Store and Google Play on February 10, 2014, making it difficult for gamers to find a high quality version of the game online. Due to hackers uploading Flappy Bird clones linking to premium services, the Flappy Pig version was also created to simply allow people to differentiate between versions, enabling people to easily find a safe version online for FREE without the risk of hacking. Speaking about the game, Technical Director Andy Barraclough said: “Flappy Pig is basically Flappy Bird. Plain and simple. One Result had a day set aside in the office to create projects and have some fun within a very short 8 hour time frame, which we used to create the game and make a safe version readily available to the general public. “Of course, we are massive fans of Dong Nguyen’s game, so we really wanted to make our own version…and make it available on ALL platforms. The game is simply too addictive to live without!” About One Result One Result is the Midlands leading web app, web design, and digital marketing agency. Based at The Custard Factory, right in the heart of Birmingham’s creative quarter in Digbeth. Contact To learn more about the game, please contact Andy Parker, SEM Executive Studio 401, Zellig, The Custard Factory,

14th February 2014

How Is David Bowie Influencing SEO?

“Ch-ch-ch-ch-Changes, turn and face the stranger. Ch-ch-Changes, don’t want to be a richer man. Ch-ch-ch-ch-Changes, turn and face the stranger.” David Bowie has managed to stay top of the music industry for 40 years via constantly evolving to stay ahead of the competition. So, what has this got to do with SEO you ask? Well, The Thin White Duke’s ability to reinvent himself and embrace current trends is a principle that every SEO team should be accustomed to and should aim to achieve. Changes So, as Bowie jumped headfirst into glam, then ditched the lipstick as the genre started to wane and embraced soul, SEO practitioners need to adapt to the latest changes. We all know Google has unveiled Panda and Penguin updates over the last couple of years that ensured that websites that have engaged in black hat tactics (not that black hat techniques should have been used anyway) have been punished. Furthermore, following the Hummingbird update coming into effect last year, long-tail search terms are growing in importance due to the boom within mobile SEO and google voice search. Google claims to use over 200 signals in its search algorithm for their search rankings. Therefore it is highly recommended to use a rich variety of SEO practices such as writing high quality ‘expert’ content, link-building, directories (although only high quality ones – but many even argue that this has diminished in search engine value), and social media (both shares and building profiles). Bowie has embraced rock, pop, New Romantic, blue-eyed soul, industrial, and dance. He has also not been averse to dressing up as a Goblin King on the big screen to further his career! However, not even Bowie could do this all at once, hence why SEO can be a challenging profession that requires effective time-management. Demonstrate

21st January 2014

Top 5 mistakes made in Google Analytics

I work with quite a few Google Analytics Accounts and whenever I see a new one, I always notice recurring faux pas. When looking at the top level data, these mistakes can sometimes go unnoticed until you really start to drill down into the nitty gritty and find a domino effect, which snow balls and eventually skews the data as a whole. These usually involve minor errors in major KPIs, such as conversions, traffic volumes and user behaviours, which all stack up. Here are some of the most noticeable mistakes I often come across. Currency & Revenue As an e-commerce website, it’s imperative that you understand how much revenue is being generated by each channel. A lot of times I see Google Analytics accounts which simply do not have any conversion tracking set up, or when they do, they may contain the wrong currency type, reporting on US dollars instead GBP. When running an e-commerce website, follow these steps to ensure your revenue tracking is accurate. Confirm that your website is for e-commerce. Go into the admin section of your analytics, click on ‘View Settings’ under ‘All Website Data’, scroll down to ‘Ecommerce Settings’ and click it on. Also ensure that the currency is set to your respective region. The next step is to ensure that all your pages are set up to track transactions. Google provides support on this here. Once set up correctly, you will start to see the revenue data coming through by each channel. Adwords Synchronisation This is a common error when website owners maintain a PPC account but haven’t realised that they can pull the information through to Google Analytics as well. This is fairly easy to do within the Adwords account itself and only takes a couple of minutes. This does require that you

21st October 2013

abta

Brits Abroad Infographic for ABTA Travel Association

One Result leapt at the opportunity to provide it’s creative expertise for an infographic briefed by ABTA, the Travel Association. This visually captivating piece displays data for British tourists abroad, directly from ABTA, including favourite honeymoon destinations, gap year travel and what we do when we reach our destination.

10th October 2013

Hummingbird

Google’s Hummingbird Update

It seems Google has got tired of Penguins and Pandas and is now using Hummingbirds as it’s next animal for the most recent and largest algorithm update to happen since Caffeine in 2010. The Hummingbird update occurred a month ago, very quickly a quietly and, although it was under a lot of initial speculation, has been officially announced by Google at it’s 15th Birthday event. What will Google Hummingbird mean for SEO? SEO’s and inbound marketers won’t need to change their tactics too much, as long as they stick to white-hat and classical SEO. This change looks more closely at the importance and authority of links and will help with conversational search behaviours. The changes also make Google faster and more precise, hence the name, which will hopefully aid the indexation of web pages, making page crawls more efficient and ranking results quicker. Ultimately, this should not effect your websites traffic volumes or rankings. If you have seen some changes, it could be due to smaller algorithm changes which have happened more recently.

30th September 2013

Work around (not provided) keyword results

The (not provided) result in keyword reports has been the bane of many Google Analytics users. We’ve seen this rise steadily over the past two years, but Google has just released an update which will dramatically increase it further. You can expect to see over 70% of keyword results as (not provided) in your organic report. Graph from notprovidedcount.com This poses a huge problem for web analysts, inbound marketers and search engine optimisers as it obscures the fruits of their labour. Imagine gaining a competitive first place position for a keyword and wanting to find out what the actual search traffic for that term is. Sure, we can check Google’s Keyword Planner to understand the monthly search volumes, but what if your CTR is low? There’s no easy way to tell that the keywords you get ranking are providing any beneficial traffic to your site. Or is there? Google always seems to be forcing web owners to adapt and evolve and this recent update is no exception. If you’re an SME owner and look after your website internally, then it can seem like a constant up-hill struggle. Hopefully we can provide some answers. Analysing Web Pages One trick is to avoid analysing keywords altogether and start to look at the traffic to individual pages instead. If you have a smart SEO strategy, then you will be allocating only one or two high volume phrases to each page. By keeping an eye on the ranking progression and correlating it with a rise in organic traffic to that certain page, we can assume that the targeted keyword is working. Don’t forget to keep an eye on the bounce rate and time on page to understand if the content is relevant. Correlating with Webmaster Tools Working on from our analysis from page visits,

25th September 2013

iOS 7

iOS 7 – Thoughts from the Mobile Dev Team

Once again we are subjected to another Apple announcement, this time promoting the new iPhone 5s and 5c. Although our team haven’t yet got their hands on the latest model, they have given their thoughts on the new operating system, iOS 7. Alex Don and John Auger both give their varied opinions, offering insight into the pros and cons for the iOS 7. Alex says; “iOS 7 brings a welcome UI overhaul, largely abandoning the dated and unsightly real-world metaphors found in previous versions of iOS, in favour of a cleaner, brighter and content-focused aesthetic. Unfortunately, iOS 7 feels unfinished and disjointed in places, with a confused design language (I’m looking at you home screen icons, Notes and Reminders apps), frustratingly lengthy transition animations and home screen icon text that is unreadable on many wallpapers. Disappointingly, if you strip away the fancy new UI, what remains is largely unchanged from iOS 6 in terms of user-space features. Control Center is a useful and welcome addition, but it simply adds basic functionality long enjoyed by users of other platforms and inexplicably missing from iOS until now. The other key new feature, AirDrop, in true Apple style, is both proprietary and unnecessarily restrictive – it only works between iOS devices and doesn’t support any iPhone prior to the iPhone 5. Even the cheapest Android device provides the ability to quickly send files to other devices via widely supported Bluetooth OBEX/GEOP profiles. Why is it that I still can’t do this in iOS, 6 years into its existence? Elsewhere, the iOS keyboard lives on, still without support for gesture typing or a persistent number row, Notification Center looks fresh but still offers no support for dismissing individual notifications, instead requiring you to dismiss groups of notifications organised by app. The state of sharing

24th September 2013

Google Analytics Drops IE8 Support

By 2014 Google Analytics will seize to support Internet Explorer 8, it was announced on Monday 16th. Due to it’s ageing standards and poor compatibility, users will have to depend on more recent iterations of Internet Explorer to view Google Analytics. The GA team stated that it wanted to“accelerate the pace at which we can innovate new product features” and “facilitate adoption of newer web technologies in the design of the Google Analytics product.” This does not mean that it will stop reporting on traffic stats using IE8 however. Google have been pushing web standards since it released Chrome in 2008. This could also be the reason why Chrome is the most popular web browser with a user share of over 40%, whilst the latest IE10 holds just 11% of the share according to StatCounter.

18th September 2013

Public Access to Barristers & what it means for Search

SEO for solicitors is more important than ever… Anyone working in SEO or PPC may have noticed a recent surge in activity and interest in search engine marketing by solicitors following the news that Barristers can now accept public access work. This means that anyone seeking legal advice can contact a Barrister directly, without having to consult a Solicitor. What this means for Search Engine Results The result of this can essentially mean a huge increase in competition for ‘shelf-space’ in Google. Whilst people seek for legal advice, solicitor firms need to ensure they remain at the top of the search engine results. If their ranking fall for key phrases, then individuals could bypass their website, ultimately losing the solicitors clients. How should solicitor firms react? There is no doubt that online referrals is the main source of clients for a lot of solicitors. The first step is to create a a solid online marketing campaign, starting with comprehensive competitor analysis on link building and keyword focus. Now is an important time to ensure the website is updated regularly with content, which will be suited to their targeted audience. Publishing relevant content on a blog or news platform will provide additional exposure to individuals who are seeking help or advice online. Other than onsite optimisation, solicitors should ensure that they are visible on all available citation directories, which can provide information to local audiences and also help drive reviews, boosting rankings in Google further. If you’re seeking advice on SEO or PPC, don’t hesitate to get in touch with our SEO team.

5th September 2013

Keyword-Planner

New Keyword Planner: Pros & Cons

The Adwords Keyword Suggestion Tool is dead. Many online marketers will feel a pang of sentimental sadness from this news as it proved to be a reliable source of keyword research for a number of years. Taking it’s place is the new Keyword Planner, but is it up to scratch? The Keyword Planners’ reception has been lukewarm to say the least. Perhaps this is because people don’t like change, or maybe it’s simple because it’s not up to scratch. Admittedly there are some new features, which at first may seem a little confusing, but there are also some additions, which can make keyword research more focused. Google’s approach is to give you a more accurate figure on search volumes, whilst offering concise estimations on other metrics such as CPC, impressions, cost and the like. The Pros As I’ve mentioned, the new planner let’s you find results at a more granular level, not just looking at nation-wide search behaviours, but also down to the city level. This is great for advertisers looking to display ads in specific locations. Searches can essentially differ from city to city, meaning we can now create ad campaigns catering for these populations. The planner can also check up to 10,000 keywords at once, meaning no more excessive downloading and compiling of data. This can also be married up to specific ad groups and landing pages. The Cons One down side of the planner is that you now have to be logged into Adwords to use it. This wasn’t the case with the old Keyword Tool, however being logged in did give more accurate results, so make of it what you will. The keyword data returned will also be automatically targeted exact match and there is no option for broad or phrase. With this in mind, it’s

4th September 2013

SEO Account Manager Vacancy

The One Result Search Team is growing and we’re looking for a new SEO account manager to consult existing clients, take on new accounts and drive results. As a client-facing role, this is a great opportunity for someone who wants to develop and grow with the business. The successful candidate will have the opportunity to work within a creative environment alongside a team of web designers and developers as well as a passionate search engine marketing team. Requirements 2 or more years experience in SEO Ability to communicate ideas and strategies clearly Maticulous attention to detail Proven knowledge of SEO and other online marketing strategies Adept with Google Analytics and Adwords Basic knowledge of HTML and other web languages Experience in PPC and other tracking platforms would be advantageous. Responsibilities Developing and maintaining day-to-day SEO strategies Developing new SEO strategies and innovations Regular communication and management of the expectations of clients Identifying new opportunities and solutions for existing clients Managing the work flow between SEO copywriters and execs Salary: Negotiable depending on experience If you think you’re right for the role then get in touch by sending through you’re CV and contact details to our Head of Search, Richard Skidmore: richard.skidmore@oneresult.co.uk We look forward to hearing from you!

8th August 2013

Analysing Attributed Sales

Understanding the source of sales is important for any online business. What keyword are people converting on? What is the most popular medium? Answering these questions will allow you to allocate your budget more efficiently. If organic searches are producing the main bulk of your turn over, then you’ll know to invest time in SEO. If PPC is driving more sales than any other channel, then you might want to increase your daily budget. One thing that many people overlook is the fact that users might not convert on their first visit to a website. I try to illustrate 3 main types of searchers when discussing search behaviours and how each of these interact with websites in different ways. These are browsers, researchers and transactionals. We can expect a low possibility that browsers will actually convert. These users are usually checking out the competition to see which is the best deal. They’re not committing to making a sale, but are taking interest and making notes for the near future. Researchers are people who, again, will be trying to find the best deal, but are more likely to commit on making a sale. As soon as they have decided where to spend their money, they will convert. Transactional searchers know exactly where they want to spend their money. They have already gone through the browsing and researching process, making a note of the best website to return to at a later date. They will often search using long tail phrases or brand keywords. We might even expect them to return as a direct user, rather than through any other channel, such as organic or PPC. So how do we see if the browsers or researchers have come back to the website as a transactional user, ready to convert? This visibility will

21st June 2013

ios7

iOS 7 Release Review

Recently, Apple announced the release of iOS 7 beta. Since then all of the techies have been downloading iOS 7 to see what it’s made of. We have been watching a series of videos from WWDC on the new iOS 7 features for developers. A number of APIs that allow designers and developers to leverage to new look of iOS 7 look extremely interesting. Deference (content is key – and UI should never compete with it) Clarity (text is readable and legible at all sizes – users can now change font sizes dynamically to suit their needs, and the focus is on functionality) Depth (utilising metaphors of physical layering for UI elements to give views context and users understanding of their place within the app’s flow) Taking into account the three aspects above, the design approach that Apple have focused on is specifically towards iOS 7. Existing apps that have been built for iOS 6 and below may not perform as well on iOS 7. Those apps that have been developed for iOS 6 and below will need to consider updating the UI to stand inline with the iOS 7 UI. With the amount of apps already on the App Store and the new apps to come adopting the new OS will result in a mixed design style on the App Store. An interesting article by Marco Arment outlines his thoughts on iOS 7, a comment that stood out was: “I don’t think most developers of mature, non-trivial apps are going to have an easy time migrating them well to iOS 7. Even if they overcome the technical barriers, the resulting apps just won’t look and feel right. They won’t fool anyone.” What the One Result mobile team make of iOS 7… Our newest recruit on the mobile team John

14th June 2013

What is Advertorial Content?

As guest posting increases in popularity amongst SEOs to improve rankings, new tactics and methods come into play whilst web owners compete to produce the best content for link bait. Guest posting has remained relatively white-hat for the past year as content changes hands between a relevant website and it’s subject, but it was only a matter of time before the black-hats sneaked their way into the party. Something which has caught Matt Cutts’ attention is the rise of advertorial content. What is advertorial content? This is content which is disguised as an article or a natural editorial, but has actually been paid for. Web owners with a high Page Rank entice people to pay for an article on their website with the promise of targeted anchor text links. This goes against Webmaster Guidelines and Google are starting to take a firmer stance against it. It’s a trend I have noticed to be increasing lately, with bloggers demanding payment for guest articles on various services. There are even niche services available where you pay to have your content hosted on external blogs. So what do the Webmaster Guidelines say about advertorial content? Firstly, there should be disclosure to search engines, removing the flow of page rank from the hosting blog using rel=”nofollow” tags. There should also be disclosure to readers in the article stating if it is “Sponsored” or an “Advertisment”. What does this mean for the future of guest blogging? If you’re submitting your content to relevant websites naturally, then you don’t have much to worry about. There has been concern over how long guest blogging will maintain it’s value for SEO, but as long as it keeps returning results, then writers will continue to use this method of link building. This is really down to how you approach

30th May 2013

Penguin 2.0 takes effect

It’s been 24 hours since Penguin 2.0 hit and websites have already started to notice a change in their rankings. If you have seen this change effect your website, then it means your link profile isn’t up to scratch, but there is a way to resolve this, which I go through later in this post. Firstly, I’ve noticed a lot more hype over this algo change than others in the past. Perhaps it’s because website owners are becoming more aware of Google’s attack on spam, or maybe it’s because that this is historically a big change compared to previous algo updates. What is Penguin 2.0? These changes focus on ensuring a website’s link profile is trustworthy. In the past, manipulating rankings through reciprocal or bought links was considered as a quick win, but produced biased results. Now link building has to be more natural, encouraging the creation of popular content and sharing, but this means that if a website practiced in unethical link building in the past, it could come back to bite them. What to do if you’ve been hit by Penguin 2.0? Unfortunately, there is no quick fix, but you can recover rankings over time. Firstly, you should perform a link profile check to identify any irrelevant links that may have been gained through black hat methods. Once these have been found, you can use Webmaster Tools to disavow them. As always, be 100% sure that you are targeting the links you want to remove. Once this is done, you will need to try and repair the damage which has been done by using trustworthy sources for link building to dilute any bad links. The best way to do this is to create great content worth sharing. Forget about directories and link partnerships, those days are dead. Finally,

24th May 2013

Man vs. Machine or Man becomes Machine?

Its Google I/O time again! At One Result we are avid watchers of both the Apple and Google worlds to see what exciting innovations or skeuomorphic squashing leaps will be announced by the current leaders of the consumer tech world. The most daring product of the moment is Google Glass. Whether or not (this time around) the technology (and the people its aimed at) is ready, this or something similar will likely be a standard accessory in 5-10 years time. Unlike just another smartphone announcement, or yawn inducing iteration on the smart TV, Google Glass is a potentially revolutionary product. The Glassware (Google’s term for apps, see http://glass-apps.org/ for some examples) that we will see over the next few years will likely contain real innovation and be used in ways we can’t foresee. From education to the erotic this may be the start of another land rush for developers and entrepreneurs. As with most new technologies there are plenty of naysayers. If you’ve had the pleasure of watching Charlie Brooker’s Black Mirror episode “The Entire History of You” (if you haven’t head over to http://www.channel4.com/programmes/black-mirror/4od) you will be very much aware of how deeply integrating such technology with day-to-day life can have unintended consequences. Mobile phones have their negatives, from parental worries about teen sexting to yet another thing which reduce our powers of attention, and Google Glass will be no different. Bans have already started appearing over concerns with privacy. These are likely to have easy fixes and some countries may enact legislation to deal with this – South Korea has a law forcing all cameras to have a shutter sound which cannot be disabled. There will also be a period of time where people wearing Google Glass in the street are viewed with some suspicion, just like the

15th May 2013

Glass

Infographic: Google Glass Specs

Google Glass is no doubt one of the most anticipated gadgets of recent months. Since the recent distribution of the first beta units the hype has un-surprisingly further grown. So what can you expect for your money? What will you be getting and how will they perform? As there is currently nothing really like this on the market, there is nothing really to compare to, however the package offered from the people at Google seems pretty rounded. In partnership with mcommerce.io we have produced this visual representation of what to expect from Google Glass.

15th May 2013

How to adapt guest blogging for Penguin 2.0

The next Penguin update is expected to hit a larger percentage of website’s rankings than before, so a lot of web owners are keeping an eagle eye on their SERPs. The new update reiterates Google’s drive for trustworthy content from reliable sources and will affect some methods of link building such as guest blogging. Does this mean that you need to stop guest blogging as a link building strategy? A lot of SEOs are saying yes, just to avoid the risk of getting hit by Penguin. However, if you’re creating great content, which can be easily shared, why stop? Penguin will undoubtedly affect websites, which employ spammy guest blog posts, which don’t look natural. The solution is simple; don’t write content for the links. Write content for the subject matter. Anchor Text Links Google is already penalising websites, which appear to have an unnatural link profile. If a domain has thousands of links, which have the same anchor text, expect it to drop from the rankings. Google now looks more at the authority of the site your link came from rather than the anchor text. Would you expect to get an anchor text link from the BBC or Guardian? Most likely not, but the link juice still has a huge effect. Additionally, you don’t even need to include a link every time you submit content. Links are Citations An article shouldn’t link to another website just for the sake of it. If a link looks out of place due to the subject of the content or the relevancy of the website, then Google will notice and penalise. This means authors are going to need to try harder to find relevant high authority third-party websites to post to. Author Rank Author rank is a way for Google to keep tabs on

26th April 2013

Using Google Communities to Promote Content

Creating and publishing great content is only half the journey.  It’s clear that Google is focusing on quality content to enhance search results, so bloggers and website owners need to constantly be thinking about engaging titles and interesting subject matter. A confident blogger will share their content through social and, sometimes, it’ll get lapped up and passed around for more visibility or it will bomb into the recesses of the Internet. One of the reasons blog posts might not get picked up could be because it hasn’t been targeted to the correct audience. Twitter can be a constant struggle to seek attention, Pinterest has its niches but not enough exposure and Facebook can be too broad for relevant audiences to notice. Although I would still encourage sharing content on these social networks, it can be difficult to get the results you expected. Back in February we looked at how Google+ became the second most popular social network. This is one social network that I would recommend to all my clients, whereas Twitter and Facebook might not necessarily meet the tone of voice required for every brand. Why do I always recommend Google+? Other than the obvious reason of being owned by Google, it is a great platform to share content with relevant audiences in specific communities. Google+ communities are places where users can get together, sharing a common interest and discuss or post relevant content around a certain topic. The number of communities is endless and there will be one for just about anything. Still not familiar with the concept? Why is this good for your website? Google has taken an emphasis on trust. The more Google trusts a website, the better it will rank naturally.  Google+ provides one measurement of trust as users ‘plus’ a link to relevant articles

24th April 2013

Magento

Making Magento Superfast

Magento is an e-commerce platform you will struggle not to love. Its easy content administration, multilingual support, full search engine optimisation and well-arranged user groups are only a fraction of the features which make it the main e-commence platform. There is a problem though; Magento’s multitude of excellent features means sacrifice in performance, which deteriorates with increased usage of modules. Surely there must be an answer! Why is Magento slow in the first place? The simplest answer is because it does so much. The down-side of encompassing almost any feature you can imagine, customisable to a whole new level  in addition to the clever method Magento uses to store/retrieve data means there are more things to load, resulting in a drop in performance. Having experienced these problems personally, I decided enough was enough. What follows is my collection of steps you can employ to significantly boost the performance of your Magento store. Part I:  General Tweaks Combine CSS and JS Files This feature reduces the number of HTTP requests. For versions earlier than 1.4.x, the Fooman_Speedster extension can be used instead. In the Magento Admin, go to System > Configuration > Developer. Under “Javascript Settings”, change “Merge Javascript Files” to YES. Under “CSS Settings”, change “Merge CSS Files” to YES. Clear the cache. Enable Flat Catalog Magento uses the EAV model to store customer and product data. This enables these objects to be incredibly extensible, but results in longer SQL queries and more reads. Enabling the Flat Catalog for Categories and Products merges product data into one table, thereby improving performance. Generally, all stores should enable Flat Catalog for Categories. Stores with over 1000 products should enable Flat Catalog for Products. In the Magento Admin, go to System > Configuration > Catalog. Under “Frontend”, change “Use Flat Catalog Category” to YES.

22nd April 2013

Using Your Blog To Great Effect for SEO

Creating An SEO Compliant Blog So you have your blog set up, the page looks great and you’re ready to start posting, but where do you begin? As an initial eye opener, blogs tend to have high bounce rates. This is mainly down to people searching for answers to questions, landing on a blog and it either not being on the right subject or it doesn’t contain any relevant information. Choose engaging stories to prevent these users from bouncing straight off your site… if a user lands on a blog page and finds the story interesting and engaging, chances are they will continue reading or save the page for later, even if it isn’t what they were originally looking for. Blog posts don’t always have to be reams and reams of text, they can be short and snappy or even purely picture based. After all they say that a picture is worth a thousand words. If you choose picture posts though, don’t run them every week, limit yourself to once a month if possible as a rule of thumb so it doesn’t just become online storage for your photos. So all of your other posts will need some text-based material, this means you are going to need content. Finding subjects to talk about is often one of the biggest hurdles for most bloggers and it is the main reason why a lot of blogs drop off the face of the earth after the initial novelty period has worn off. If you run out of personal content then scouring the Internet for sources of information is not a crime. Looking for recent news and reviews is fine for blogging, just make sure to reference your sources and even drop them a link if you’re feeling generous. A good source for the

22nd April 2013

The Journey of a Keyword

In its stripped down basic form, SEO is a matter of improving rankings in search engines and when it comes to search, the biggest player is Google. Although an SEO strategy should encompass all search engines, it’s really Google, which decides what best practices should be incorporated. One of the hardest tasks when understanding what keywords to focus on, as part of an SEO strategy, is predicting search volume. Using the Google Keyword Tool is a great start for this, but you can never know the true volume of a keyword until you get to the top of the rankings. It’s important to understand that what Google predicts as a search volume isn’t the exact figure, which you will receive. We have to take into account the CTR and click share which can vary, but one thing is always consistent; the jump in traffic when entering the top three positions in Google can be very high. If we look at the data below, we can see the story of how one keyword progressed to the top of page one in Google.   We can see exactly when the keyword achieved a page 1 position in the week commencing on the 15th March. After a couple of weeks of not moving, traffic became fairly static, however, with one last push to the top of page 1 we can still see that there is some additional traffic left to mine. This goes to show that being on page 2 or 3 of Google isn’t enough. Only until a keyword is within the top three of page 1 can you really see the difference.

16th April 2013

One Result SEM Helps More Online Businesses

The One Result SEM team has had a great first quarter in 2013. The team has built on its reputation for delivering attentive service and clear communication, which has provided some brilliant results. Fisher German Fisher German has a huge portfolio of properties, so One Result provided a solution, which allowed enquiries to be tracked from all sources. Not only were we able to see the end result, but also the user’s journey from which search engine they came from, what onsite search term they used and which property they enquired about. One Result also identified the quick-wins within the first month, improving relevant keyword rankings for highly competitive terms. “The first month’s results are encouraging; eg we now appear on page 1 for the phrases ‘farms for sale’ and ‘land for sale’ – a good result when you consider that there are 621 million search results for ‘land for sale’ and 65 million for ‘farms for sale’!” – Amanda Clark, Fisher German. The Lansdowne Club Only being a client with One Result for one month, The Lansdowne Club has already seen improvements in the natural rankings. As one of the most prestigious private members club in London, it’s important for this establishment to rank highly. Within the first month, One Result achieved 7 additional page 1 rankings, making the website visible to additional 1,721 searches a month. Train 4 Academy One Result provided a fast solution for Train 4 Academy by analysing it’s current PPC campaign and reducing it’s overall cost, whilst maintaining the ROI. The reallocation of budget means that the campaign can be rebuilt and evolved to meet the efficient frontier, defining the point of diminishing return. As well as improving the PPC campaign, One Result is working well with the Train 4 Academy development team, providing

25th March 2013

Keyword Density Tool Showcase

We take you through how to use our new SEO keyword density tool. It’s a great asset for onsite optimisation, allowing you to compare competitors and benchmark what sort of keyword densities you should be targeting to improve rankings. Try the Keyword Density Tool for yourself and see how it can help you and your website.

25th March 2013

Google Trends Tracks YouTube Searches

Ask yourself; what do I search for on YouTube? Sometimes Google alone isn’t enough to find what we’re looking for. Sometimes we need something more visual. You could use YouTube for self-education. Users would much rather be shown how to do something rather than reading about how to do it themselves. Or you might just want to see the latest music video from your favourite artist or a movie trailer for an upcoming blockbuster. In this respect YouTube has become it’s own kind of search engine, offering up videos instead of web pages, and since it’s owned by Google we can be sure that the results we get are relevant to our queries. We’ve been able to view top-level analytics on YouTube videos for some time now, but it’s always been difficult to know what’s trending. What are people searching for when they visit YouTube? How can I create content relevant to these users? These are questions many marketers have asked themselves in the past. Now, Google Trends offers some useful insight. Google Trends has been a valuable tool in understanding trends of search terms with historical data. I recently showed how this proved useful when finding out how important SEO is, but we’ve been missing out on a huge vein of information supplied from YouTube. A new function to Google Trends allows users to discover trending search terms in YouTube from across the world, including historical data. To filter this information, simply select ‘YouTube’ in the ‘Limit to’ drop down menu on the left.

22nd March 2013

Future Google Algo Changes Won’t be Announced

To date, Google have rolled out 24 confirmed Panda algorithm changes and a 25th is rumored to be in effect soon, but Google might not be announcing these changes in the future. In the past Panda updates hit all at once, but now, future updates will roll out over a period of days. Although past updates have been announced, Google characteristically remains elusive until the changes have occurred. By the time the algo updates take effect and Google announces it officially, small pockets of web owners will have already noticed the changes. So is this something to worry about? As I have mentioned before, if you’re using white hat techniques that are future-proof, then no. However, if you’re using shady link building techniques, then keep a close eye on your rankings. Google’s Head of Spam, Matt Cutts continues to emphasise the issue of trust and how Google is continuously updating it’s algos to make it evermore important. These drip-fed updates will spread, affecting more and more link networks, such as the recently penalised SAPE links and BuildMyRank.com. So do we need more warning? Any good SEO will have responded to Panda and Penguin when they fist hit, so there should be no excuse. Interestingly, Matt Cutts also hints at a big Penguin update later this year, which can be anticipated as Penguin 4. This will reduce the tolerance of link spam and it seems to be working well. Link spam found on the web declined from 80% to 50% in 2012 and with Penguin taking a firmer approach, we can only expect this figure to drop further.

21st March 2013

Latest One Result Apps

One Result has worked with some fantastic clients in the past few months to produce some exciting apps. This is a taste of some cool stuff available now on the App Store and/or Google Play. Servango Servango is a great app for either making some extra money or getting someone to do jobs for you. This app earned me some brownie points last month with my girlfriend. I persuaded her to get a real Christmas tree this year on the proviso that I disposed of it after Christmas. I had forgotten how big and spiky Christmas trees could be. Thankfully I used Servango and a couple of hours after posting a job the tree had gone! A guy near to my girlfriends house was browsing the app, gave me a quick call and picked it up and took it to the tip. A clear win for me – for a small amount of money I saved myself getting my car full of needles and wasting an hour on a Saturday. Download Servango from the App Store… Childcare UK Childcare UK recently got a ‘Best of 2012′ from Apple in the disruptive services category. Just today an update has been released for Android which makes the app even more useful for parents and childcare providers. Now instead of having to go into the app to check your messages and see who has viewed your profile or added you as a favourite the latest update introduces push notifications. On Android we used GCM (Google Cloud Messaging) to alert the user. Now you can pull down your notifications and see what has been happening on your Childcare account. This feature is coming to iOS later in the month. Download Childcare UK from the App Store… Download Childcare UK from Google Play… Comics in

6th March 2013

Is Pinterest The New Image Search?

When it comes to finding an image online we want it quickly and easily and there’s undoubtedly one place that 99% of us turn to… Google’s image search. But now, with more and more image hosting websites with large databases full of images, is it still the best port of call? Are stock photos muddying the results in image search? It seems that websites, such as the ever-popular Pinterest, are becoming a great source for interesting high quality images. For generic non-descript pictures, a normal Google search will suffice, but for more bespoke high quality results Pinterest brings up some amazing finds. Because the nature of Pinterest is to upload and re-pin other images, results are based on the popularity of the users. Because Pinterest is populated by user generate content, it means that the images are usually pinned by people who are passionate about what they are sharing and re-pinning. Fashion, lifestyle and interior design are great examples of this. People love to share their own opinions and want to show it in the best light, providing results that have come from human emotion rather than robots. This means Pinterest is a great source of ideas for practically anything. If you are searching for a place to visit in Thailand, for instance, but don’t know specifically where to go in Thailand, then Pinterest comes into its own league. For example, we searched Thailand images and were presented with hundreds of results. Once we clicked on one image of a location we wanted to visit, we were informed that it was a place called Krabi. We then drilled down deeper and visited the blog, which hosted the image and got more information on this area. This would be a perfect method for getting holiday ideas. Your boards on which you

15th February 2013

Why is Google+ the second most popular social network?

After the recent news of Google+ becoming the second most popular social network, which has bumped Twitter down to third, One Result discuss what could have caused this. Watch Richard, Matthew and Alex talk about their thoughts on this recent news, taking into account other aspects such as Android, a shift in market and Google+ promoting itself through Adwords Express…

13th February 2013

boardingpass

Our Office Launch Party

The Custard Factory is renowned for its parties, so we kept this spirit alive by throwing a launch party to celebrate the move to our new office situated within this legendary creative hub in the heart of Digbeth, Birmingham.

12th February 2013