Advice Online

Brand new Advice Online site due to launch in August 2010.

The Brief

Advice Online is a lead generation portal providing consumers with indepth advice on mortgages, insurance, retirement pensions and other saving and investment products. The original site and brand identity were dull, with poor usability and little consumer engagement. One Result’s brief was to improve the site architecture, usability and visual appearance, as well as to develop a new brand identity for Advice Online.

The Project

One Result redeveloped the Advice Online website from the ground up, creating a flexible, intuitive and attractive site which offered a scalable solution with content management and full search engine optimisation. We employed PHP, MySQL and Smarty templating engine in the build of the new site. One Result delivered a highly consumer focused brand identity and online solution which generated significant, profitable leads for sale to IFAs and other financial clients.

The Result

The Advice Online website is due to launch in August 2010. In recent testing against the original site, lead generation was greatly improved by over 200%, and our client is extremely pleased with this and their new brand identity.